-The key is Confidence; to be a baddie you only must be you. Taking pride in who you are is the definition of the absolute value of a #|BADDIE|.
-Raquel Massielle (CEO/ Designer)
As a young adult Raquel grew up in the Midwest and traveled to the West Coast where she attended an graduated from Azusa Pacific University outside of Los Angeles, California. Soon after graduation she moved to The “Southern Mecca”, Dallas, Texas. She began immersing herself in the many different styles, fashion and culture around her. Raquel became fixated on creating an expressive way of dressing. She is a hippie at heart with a peace and love tattoo on her foot, representing her every belief. Raquel wanted to create something of her own, something that she felt comfortable, sexy and herself in. That is when she began creating #|BADDIE|, her own sexy, hippie chic take on urban wear.
Raquel created #|BADDIE| with the desire to make every woman feel just as she does: Confident, Sexy and Accomplished, whatever you may be doing.
The key is Confidence; to be a baddie you only must be you. Taking pride in who you are is the definition of the absolute value of a #|BADDIE|.
#|BADDIE| is you.
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